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Tuesday, November 03, 2015

Measuring the Impact of Zero Rating Services in Developing Countries

Measuring the Impact of Mobile Data Services in Developing Countries | Alliance for Affordable Internet: "No matter where you fall on the spectrum of the debate, one thing is certain — facts around the availability and use of zero-rated services are in short supply. At A4AI, we’re tackling on this challenge head on...we’re undertaking an extensive research exercise to answer some key questions:

  • What are the different types data packages available in the developing world? 
  • How common is the zero-rating of specific bundles of services, and what alternative models are out there? 
  • How are people using these zero-rated service bundles? 
  • What content is most popular? 
  • Does this differ from those who access the Internet in a different way? 
  • Do people who use zero-rated services go on to pay for data and explore the whole Web beyond the “walled garden” they are provided for free? 
  • How does this compare to other methods of encouraging people to get online for the first time?" 'via Blog this'

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