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Tuesday, March 01, 2011

Lies, damned lies and percentages: 'Some users actually use 3G for Internet'

I have increased my blogging by 100% by writing my second blogpost today. That 100% increase would be 28,000,000,000% per cent if it was to continue over a year.

Even facts appear to be ticklish - Cisco has released its Visual Networking Index (VNI) Global Mobile Data Traffic Forecast - which tells us the shocking news that: 
[a] average smartphone use has rocketed - to 79MB/month. That's almost a whole Gigabyte a year, people!
[b] there is decreased bandwidth hogging (which means more people actually use their Gigabyte) with 10% of users accounting for 60% of total data: "mobile data traffic has evened out over the last year and now matches the 1:20 ratio that has been true of fixed networks for several years".
Of course, it is totally misleading to use headline percentage growth to suggest there is a major issue here - the real story is that people are actually using the Internet on mobile networks via dongles and smartphones. Headline 'People use mobile network eleven years after 3G licences awarded'?

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