ASA Start Enforcing New UK Mobile Broadband Speed Advertising Rules

ASA Start Enforcing New UK Mobile Broadband Speed Advertising Rules - ISPreview UK: "Under the new guidelines mobile operators, which have had 3 months to make the necessary changes, must be able to demonstrate that any internet connection speed they promote is “achievable for at least 10% of the relevant customer base“. This must further be supported by robust, reasonable and representative data that can be “clearly explained” to customers. The changes came about after several studies, such as Ofcom’s 2011 research, revealed that actual mobile broadband performance often delivered significantly less than advertised. " 'via Blog this'