- What are the different types data packages available in the developing world?
- How common is the zero-rating of specific bundles of services, and what alternative models are out there?
- How are people using these zero-rated service bundles?
- What content is most popular?
- Does this differ from those who access the Internet in a different way?
- Do people who use zero-rated services go on to pay for data and explore the whole Web beyond the “walled garden” they are provided for free?
- How does this compare to other methods of encouraging people to get online for the first time?" 'via Blog this'
Tuesday, November 03, 2015
Measuring the Impact of Zero Rating Services in Developing Countries
Measuring the Impact of Mobile Data Services in Developing Countries | Alliance for Affordable Internet: "No matter where you fall on the spectrum of the debate, one thing is certain — facts around the availability and use of zero-rated services are in short supply. At A4AI, we’re tackling on this challenge head on...we’re undertaking an extensive research exercise to answer some key questions: