TeleFrieden: A Nuanced Analysis of Zero Rating: "Zero rating offers access opportunities to individuals who want broadband access, but lack sufficient discretionary income. A subsidy provides an opportunity to test the waters and to decide whether to change spending priorities. In developing countries, penetration rates continue to rise to near that of developed countries, because even poor people want and will pay for access.
Zero rating also provides a new incentive for people with sufficient funds who do not see the value proposition in ascending a steep learning curve toward digital literacy, plus making even a small financial commitment in buying a smartphone and subscribing to a monthly data plan. Surely these people are not condemned to a lifetime of inferior access, because they might opt to pay for access to the entire Internet cloud.
Lastly, we should consider the consequences if the FCC—or any regulatory agency—rules against a subsidy arrangement that consumers like. Does the FCC really want to invoke fairness when doing so prevents consumers from “free” access to certain video streams?
I provide a deep dive on zero rating in a paper available." 'via Blog this'