Phorm ceases trading - Business Insider: "Phorm also said that its broker, Miribaud Securities, had resigned and its shares, suspended in February, will be automatically cancelled as a result.
It marks the end of a spectacular fall from grace for Phorm.
At one point in 2008 its shares were changing hands for more than £35 ($49.52) after it announced deals with BT, Virgin Media and TalkTalk to install its technology on their broadband networks.
The system aimed to intercept and analyse millions of Britons’ web browsing, building a profile of their interests that would allow Phorm to replace web advertising banners with more targeted messages. The company aimed to share the spoils with broadband providers and publishers keen for a taste of the riches being swept up by Google.
But the plans prompted an outcry from privacy campaigners and legal experts, who claimed Phorm’s technology amounted to an unlawful wiretap. The controversy exploded when it was revealed that BT had secretly run trials on tens of thousands of customers without their consent." 'via Blog this'