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Monday, June 06, 2016

EU Net Neutrality Guidelines Spell Trouble For Zero-Rating Offers - Fortune

EU Net Neutrality Guidelines Spell Trouble For Zero-Rating Offers - Fortune:

"Does this clear up the zero-rating issue? Yes and no.

There’s no universal rule on the subject and regulators will need to examine each deal on a case-by-case basis.

As the quality and resources of European regulators also vary by country, there may be some inconsistency down the line—although that’s what these guidelines are supposed to help avoid.

 However, this does all very much look like bad news for operators who want to acquire more customers by offering the most popular applications without charging for the data, or hope to use low caps to strong-arm application providers." 'via Blog this'

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