Here’s How Brazil Is Giving Every Citizen Free Mobile Data - Bloomberg Business: "Besides creating an incentive to attract new customers, it’s cheaper than hiring additional bank and call center staff. Each visit to a teller costs the bank more than $4, whereas an online transaction costs pennies, according to a study commissioned by Qualcomm. “This solution easily pays for itself,” says Minas.
Qualcomm, which sponsored a report about the program in Brazil that is expected to be published on Aug. 18, is developing similar free-data software that the government will roll out to citizens. Qualcomm is banking on emerging markets to drive future demand for smartphones, most of which rely on the company’s chips. While Brazil, at 282 million mobile subscribers, has more phone lines than people, some 75 percent are on prepaid plans with little to no data." 'via Blog this'