Monday, January 21, 2013
Why Orange's Dominance in Africa Forced Google To Pay For French Mobile Traffic
Why Orange's Dominance in Africa Forced Google To Pay For Traffic Over The Mobile Network - Forbes: "Orange have implied their strong market position in Africa provided them sufficient leverage in the discussions with Google. The African market is currently making the switch from feature phones with limited data access, to low-cost smartphones that provide far greater access to the internet and web services. Low-cost smartphones that are predominantly powered by Android. Google wants the emerging market to be running their OS so they can effectively monetize the continent. What they don’t want is another platform becoming established, such as Nokia’s low-cost Windows Phones or the upcoming Blackberry 10 devices. The carriers are the gateway to subsidized devices, and that puts them in a strong bargaining position." Geopolitical reality people...the dash for African mobile Internet 'via Blog this'