Regulators have decided to avoid confronting net neutrality violations by focusing on transparency rather than consumer redress - and the FCC is following Ofcom's lead on this (note that UK misleading ads are self-regulated [89 complaints upheld, generally long after the campaigns ran]).
But in The Economist : "Babbage is ranting about protecting consumers. Internet service providers love to hide what they offer behind words that suggest speed but evade responsibility for it. In America Comcast, a cable provider, is advertising a system upgrade called "Xfinity". It sounds fast, like something they'd test on a salt flat. But it's a technology with a boring acronym that offers about 30 megabits per second".
Mind you, they are finally investigating two blatant smoking guns that the European Commission acted on years ago: bill shock and mobile stealth data charging. There must be an election coming up...
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