Virgin Media, the UK cable operator, reported results today - and they are fascinating, leaving aside the announcements of 100Mb/s product and trials of 200Mb/s product with Prime Minister puffery.
NOTE: these are real speeds, not the DSL or HSDPA phantom lab speeds.
Hidden amidst this hype is the following: only 90k customers have taken up the 50Mb/s product so far. 610k are happy with 20Mb/s. 3.5m are happy with lower speeds.
So that's >3% who choose faster speeds at higher prices. Hmmm....