It was bound to happen sooner or later (quotes inserted to make it obvious this is from El Reg - doh!):
"AT&T has finally figured out how to fix its much-maligned US mobile data services: stop users from eating up so frickin' much bandwidth. As reported by the Associated Press, president and CEO of AT&T Mobility Ralph de la "Darth" Vega told attendees at a New York investors' conference on Wednesday that his company plans to force data-plan subscribers to "reduce or modify their usage."
In Darth's world, consumers are dumb and selfish data-piggies. "We've got to get them to understand what represents a megabyte of data," he said.
We're not all sinners in his eyes, however: only three per cent of smartphone users eat up 40 per cent of AT&T's capacity, he said, adding that the hungriest online swine are concentrated in San Francisco and New York.
Hmm...The capital of tech-savvy Silicon Bay Area, and the center of US media. No worries about offending those constituencies, eh?"