provide consumers at the point of sale with an accurate estimate of the maximum speed that their line can support;
explain clearly and simply how technical factors may slow down speeds and giving help and advice to consumers to improve the situation at home;
offer an alternative package (if there is one) without any penalties, if the actual speed is a lot lower than the original estimate; and
explain fair usage policies clearly and alert consumers when they have been breached.
New Ofcom research due to be published in full in early 2009 reveals that around a quarter of people said that they did not receive the speed they expected when they signed up for a broadband service."