Anthony Rose is reported stating that:
"The future lies in tiered services. What we need to do is to create the iPlayer services at different quality levels and then let ISPs offer different bandwidth propositions to users. For example, the user who enjoys higher bandwidth connections would pay more, and those who are satisfied with lower bandwidth connections would pay less. Of course, nobody should get a worse experience than today. For example, the user can get a good quality iPlayer service for, say, £10 a month but for £20, a much better iPlayer quality would be available. This can lead to win-win situations and ISPs will see video services as a profit centre rather than a cost burden,"