Blog – Equal Rating: "Respondents pursue sophisticated data-cost management strategies that include using multiple SIMs, switching carriers for promotions, and using zero-rated services to access content for which they would otherwise pay. Several respondents use Free Basics regularly to manage data expenses by using free Messenger exclusively or limiting certain Facebook activity to free mode.
Some Telenor Free users continue browsing Facebook by switching to MPT Free Basics after exhausting their daily free data cap on Telenor.
4. Contrasting user experience and content lead to different uses across zero-rated content promotions
In contrast to Free Basics, all respondents who tried Telenor Free continue to use it, and several have switched to Telenor from MPT for the new promotion. Users emphasize the appeal of free full-feature Facebook, and this content leads nearly all users to increase data consumption. Notably, several rural users began watching video for the first time on the promotion, and now use their entire free 150MB allotment each day." 'via Blog this'