Premier League TV rights bidding war sends BT shares up as Sky falls on concerns it overpaid - Business News - Business - London Evening Standard: "Analysts at Deutsche Bank suggested Sky could push up subscriptions by £1 a month but have doubts about its planned £200-million-a-year savings, saying they would “test market credulity”.
There is also concern that Sky is now locked into a cycle of football rights bidding after its takeover of its sister companies in Germany and Italy.
Bundesliga rights come up for auction in 2016, Serie A in Italy in 2017 and then Premier League again in 2018.
BT paid £7.6 million per game while Sky paid £11 million. Between them they are paying an average £113,000 a minute for live Premier League coverage." 'via Blog this'