ASA Ban Misleading Unlimited Broadband Claims on UK Satellite ISP Avonline - ISPreview UK: "It’s well known that Satellite ISPs can place strict Traffic Management style measures on their Internet access services and now the Advertising Standards Authority has stepped in to stop one provider, Avonline Broadband, from promoting the products alongside “UNLIMITED” usage claims on their website. Other providers take heed.
A complainant told the ASA that the ISPs “UNLIMITED” claims were “misleading” because they felt that Avonline’s Fair Access Policy (FAP) often resulted in a “more than moderate impact” on customers that exceeded the operators data thresholds (i.e. heavy data throttling can sometimes have a big impact upon service speeds)." 'via Blog this'