Tuesday, May 14, 2013
The very stupid unprincipled pubcaster: ITV, Samsung, and Exclusivity Deals
clever/you - thoughts about mobile • ITV, Samsung, and Exclusivity Deals: "exclusivity deals are not, in of themselves, a bad thing (although Trusted Reviews has a great article that offers a counterpoint to this). They can provide cash-limited companies with money to develop interesting and exciting apps. But turning a previously widely available app into an exclusive deal: that’s not so good. Users don’t like it, and I don’t see the benefit for brands…especially if your disgruntled, locked out users start giving you bad press." 'via Blog this'