Virgin Media UK Fails to Get Sky Totally Unlimited Broadband Claim Banned - ISPreview UK:
"ASA Assessment (REF: A12-191871)
We noted that there were inherent limitations in any network, which would limit a consumer’s actual broadband speed and therefore the amount of data that a consumer could download over a particular period of time. Some of these limitations, such as signal attenuation, resulted in a greater loss of speed for DSL services compared to fibre-optic services. However, we considered that consumers would understand that the claim “totally unlimited” referred to provider-imposed limitations, especially traffic management policies.
We did not consider that the average consumer would infer that “totally unlimited” meant the broadband service was free from the inherent limitations found in the network."
Or: you canna mess with the laws of physics and that's not false advertising....'via Blog this'