Ignore the GSMA's "Advanced Messaging"​, RCS & "Universal Profile"​ | Dean Bubley

Ignore the GSMA's "Advanced Messaging"​, RCS & "Universal Profile"​ | Dean Bubley | Pulse | LinkedIn: "The project started in 2007, and emerged as a lukewarm 2008 IM concept for featurephones in the days when both iOS and Facebook where just emerging onto the stage. I described it as a "coalition of the losers" in a report in 2010. It evolved to a dead-on-arrival branded app called "joyn" as smartphones gained traction, and it has tried climbing out of its grave so many times since that I describe it as a zombie. Various operators have deployed it, then given up - even in markets like Spain and South Korea where multiple operators offered it at first." 'via Blog this'