Mozilla – Equal Rating Research in Peru - zero rating used by young well-resourced not first-timers

Blog – Equal Rating: "Research findings show that respondents’ understanding of the internet is not conditioned by zero rating promotions. Indeed, most respondents are unaware whether they have or use plans with subsidized data. Most respondents have already learned about the internet before using mobile data, as their first contact with the internet was primarily through computers.

In other words, zero rated services did not serve to bring non-users online for the first time.

However, users’ understanding of the internet is not only affected by their means of access and first exposure, but also their education level, and age. Respondents who have recently begun using the internet place greater emphasis on the negative aspects and hazards that come with use." 'via Blog this'