Shine, but not rise - ad blocking and net neutrality

Shine, but not rise | The Economist: "Three is planning to let subscribers opt into its ad-blocking service, which is based on technology developed by Shine, an Israeli startup. But that may still run afoul of “network neutrality” rules, which require that all sorts of online traffic, including ads, should be treated equally. To be on the safe side, the service is likely to be offered directly through Shine.

Three has given itself a few months to figure it all out. Other carriers are likely to wait and see how Three’s ad-blocking efforts fare." 'via Blog this'