Measuring the Impact of Zero Rating Services in Developing Countries

Measuring the Impact of Mobile Data Services in Developing Countries | Alliance for Affordable Internet: "No matter where you fall on the spectrum of the debate, one thing is certain — facts around the availability and use of zero-rated services are in short supply. At A4AI, we’re tackling on this challenge head on...we’re undertaking an extensive research exercise to answer some key questions:
 

• What are the different types data packages available in the developing world? 
• How common is the zero-rating of specific bundles of services, and what alternative models are out there? 
• How are people using these zero-rated service bundles? 
• What content is most popular? 
• Does this differ from those who access the Internet in a different way? 
• Do people who use zero-rated services go on to pay for data and explore the whole Web beyond the “walled garden” they are provided for free? 
• How does this compare to other methods of encouraging people to get online for the first time?" 'via Blog this'