Thursday, October 22, 2015

Facebook's WhatsApp Hits 900 Million Users: What Now? Internet.Org

Facebook Inc.'s WhatsApp Hits 900 Million Users: What Now? -- The Motley Fool: "WhatsApp isn't included in the current list of Internet.org apps for three reasons. First, it doesn't require as much data as Messenger. Second, it's already the top messaging app in several developing markets, including India, where it claimed 70 million users at the end of last year. Lastly, WhatsApp works on a wider variety of phones than Messenger, including connected feature phones, which use slimmed-down versions of popular apps.

 But as Internet.org expands, Facebook will likely add free versions of WhatsApp and Instagram to that bundle. In exchange, Facebook can access more user data, which it can use for targeted ads on its main site or to determine which services to add to its Messenger platform.

However, Facebook is probably postponing an all-out launch due to persistent criticisms that Internet.org violates net neutrality rules by giving preferential treatment to zero-rated apps" 'via Blog this'

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