Tuesday, November 18, 2014

BCG (2013) European Consumers Value Media at About €2,100 per Year, majority online

BCG - Press Release - European Consumers Value Media at About €2,100 per Year, of which €1,077 Comes from Online Media: Nice stats even if the report is now 18 months old:

"Across the nine European countries covered by the new BCG report, Follow the Surplus: European Consumers Embrace Online Media, the online net value, or “consumer surplus,” ranged from €792 to €1,557. European consumers derive the biggest online surplus (about 30 percent of online total) from user-generated content and social networks, but traditional media categories are catching up fast." 'via Blog this'

No comments:

Post a Comment