Mobiles want content providers to pay for premium access as consumers won't

O2 has joined the chorus of mobile and fixed players wanting Facebook, Google, Skype et al to pay more - unsurprisingly. I assume they will continue to run misleading 'unlimited' advertising? If the EC doesn't make sure rules stick to prevent them, they're pushing on an open door.
But 70% of European mobile users won't even contemplate paying more for faster access (cut through the PR flannel and that's what this survey says). Can't pay, won't pay.
So be thankful that Demon has actually been honest where customers and networks won't - it has launched new MINIMUM speed broadband packages. Prize for truth in advertising!